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SEO Fundamentals

Before you optimize a single <title> tag, you need to understand what you're optimizing for. This section covers the core mechanics of search: how crawlers discover pages, how Google decides what to index, and what actually moves the ranking needle.

These aren't marketing concepts. They're engineering constraints. Understanding them will make every other SEO decision more obvious.

How Google Renders Pages

Understand the hidden step between crawling and indexing. Learn how Google processes JavaScript, why 'rendering' matters, and how to fix common visibility issues.

intermediate12 min read

How Search Engines Work (Crawling, Indexing, Ranking)

The absolute basics of how Google finds, reads, and ranks your website. A beginner's guide to the three pillars of SEO.

beginner8 min read

Google Ranking Factors: What Actually Matters in 2026

Forget the 200+ signals myth. We break down the 'Hierarchy of SEO Needs' that drives traffic in 2026: Intent, Information Gain, Experience, and Authority.

beginner12 min read
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